2022
DEGUSTATION
Logos, Visual Identity
A wine tasting stand with about 500 types of Japanese wines. A new business model that serves as a hub to connect producers from rural areas with consumers in the city, handled by himself a producer of grapes and wine. Here, you can enjoy wine naturally and pressure-free according to your own sensibilities, and discover your own taste through blind tastings, rather than through the standards based on the evaluation of others, such as sommeliers and trends.
The logo symbolically expresses the concept of the store; the free interpretation of wine and how to enjoy it without being bound by existing conventions, with streamlined shapes representing one’s individual taste through a variety of colors.
The logo symbolically expresses the concept of the store; the free interpretation of wine and how to enjoy it without being bound by existing conventions, with streamlined shapes representing one’s individual taste through a variety of colors.
Client: Koaso Agri-Incubation
Interior designer: ATMOSMITH
Art Director / Designer: Shunpei Yokoyama
Interior designer: ATMOSMITH
Art Director / Designer: Shunpei Yokoyama
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日本ワインを500種類そろえる試飲スタンド。ソムリエやマーケットなど他人の評価でなく、自分の感じるままに、自然にワインを楽しみ、ブラインドテイスティングを通して、自分の好みを発見できる場所。生産者と消費者、地方と都会をつなげてゆく。そんなワインにまつわる自由な解釈、それぞれの楽しみ方を象徴したシンボルマーク。
クライアント: 古安曾農園
インテリアデザイナー：ATMOSMITH
アートディレクター、デザイナー：横山俊平
インテリアデザイナー：ATMOSMITH
アートディレクター、デザイナー：横山俊平
